In developing a campaign for 27 87', we pondered essential questions of the “Now”. We crafted a narrative that celebrates the coexistence of the present moment — ever-evolving and fleeting.
Feel the moment we call 'now.'
Experience its immediacy, realizing that what you feel is fleeting.
As soon as you sense it, it's gone.
'Now' isn't static but constantly in motion.
The present moment is always evolving, never still.
The'now' exists briefly; it's impossible to hold onto. We can't keep it from vanishing, from becoming the next 'now.'
Oddly enough, the moment is, in a real sense, nothing but itself. Its existence is its disappearance.
The 'now' has no start or end. It's ever-changing.
1. Establish Brand Narrative: At the heart of Per sē's launch is the crafting of a compelling story that embodies the brand's essence — a narrative that captures the fleeting present and weaves it into the fabric of a fragrance.
[.bp-list-item] As we delve deeper into the realm of Collective Consciousness, we are compelled to understand and embrace both our shared humanity and our unique Selves. In doing so, we create a symphony of human experience and innovation that resonates throughout the universe: The Collective Now[.bp-list-item]
2. Maintain Narrative Coherence: From the campaign film to the interactive elements of the digital experience, each touchpoint is meticulously aligned with the central theme, ensuring that the narrative resonates and remains intact across diverse channels.
3. Adapt and Evolve Strategically: The campaign agility ensures that Per sē remains relevant and continues to Their audience, reflecting the ever-changing essence of the now.